HPE-Joseph-George-Resources-Tile-r3
Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Joseph George VP, Global Alliances, Industry & Product Marketing, HPE

Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

Commvault-Kristin-Heisner-Resources-Tile-r2
The Golden Rules of Partner Marketing

Kristin Heisner Head of Global Partner Marketing, Commvault

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

Intent 3.0
Intent 3.0: Using Intent Data for GTM Strategy

Fiona O'Connor Senior Content Marketing Manager

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]

whymostpublisherscantdeliverprecisionintentdata
Why Most Publishers Can’t Deliver Precise Intent Data

John Steinert CMO

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]

digital display advertising
Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Adam Davis Sr. Director, Brand Solutions

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]

Healthcare Tech Buyers
How to Find and Influence More Healthcare Tech Buyers

Garrett Mann Vice President, Corporate Communications

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]

business preparation
Current Experiences and Preparing Your Business for What’s Next

Mike Cotoia Chief Executive Officer

First blog in a series from TechTarget CEO Mike Cotoia With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is how our […]

customer acquisition
Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

Kamile Vilkelyte Global Marketing Programs Manager

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]

2023 priorities
On the B2B Horizon: 2023 Priorities

Fiona O'Connor Senior Content Marketing Manager

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

Conversion Pixel